Allen Khuu, a Vietnamese entrepreneur based in Singapore, brings over a decade of leadership experience in luxury hospitality. Formerly a Business Director at Marina Bay Sands, he led strategicmarket expansions across China and Southeast Asia. Today, Allen applies his international expertise and deep cultural pride to co-found a premium F&B venture focused on redefining Vietnamese bánh mì. His vision is to transform this iconic street food into a global culinary experience, blending authenticity with world-class standards.

With a proven track record in brand building, strategic operations, and market development, Allen is committed to elevating Vietnamese heritage within the global dining landscape—one innovative concept at a time.

Quynh Ha, highly accomplished Senior Communications professional with 20+ years of experience driving strategic communications initiatives within the APAC region, most recently at Google APAC. Top 5 finalists of PRCA APAC Communications Leader Awards 2025.

Quynh Ha is passionate about Vietnamese cuisine, she originated and launched two successful campaigns promoting Vietnamese cuisine globally, leveraged on Google Doodle : Banh Mi Doodle and Phở Doodle. Quynh Ha is determined to bring the most authentic taste of Banh Mi to the world in the most convenient fashion.

Vo Quoc is a celebrity chef in Vietnam that has 25+ years of cooking and teaching experience under his belt. He is a prominent figure in the culinary world, famed for his contributions to Vietnamese cuisine. He gained international recognition winning Gold at the World Young Chef Competition in Beijing. In 2012, the World Association of Chefs Societies honored him with the prestigious title of Vietnam Culinary Culture Ambassador. His meticulous preparation of traditional Vietnamese dishes demonstrates his ability to attract international audiences with Vietnamese flavors. Besides establishing the Franco-Vietnamese Culinary Academy, within the last two years, he has opened 180+ restaurants in Vietnam and overseas